Product placement has existed in movies and tv for years. It’s even made its way over to video games in the past few years as well. But until just recently, there has never been an all out advertising campaign available for marketers to place their ads in nearly any video game.

This service is currently being offered by the IGA Worldwide through Sony specifically. Unfortunately for those of you with a PS3, it means you’ll see it first. While hopefully the ads won’t be too hideous, if the price is right, you may just find your new favorite video game lined with billboard advertisements.

Why can’t the bad guys just have an FMV where they smoke a specific brand of cigarettes?